Movie Marketing 3 GM
1. Why did GM get a handout from the US government?
Because they were bankrupt.
2. What were some of the problems that GM had that made them go into bankruptcy?
They borrowed a lot of money and now they have no way of paying it back.
3. What is meant by product focused?
Accounting is what product focused is.
4. If you build it they will buy it has been GM's theory. Has it worked for sales. Yes it has their busness was well known but it didnt really work out at the end.
5. Does GM cars hold their value? Would you want a car that holds it's value? They hold no value. No i wouldnt.
6. What is meant by "NO value"?
No value means their cars arent worth anything they opperate very poorly.
7. What is meant by poor marketing?
Poor marketing is when they dont advertise very well.
8. What is meant by ostrich marketing?
Ostrich marketing is when the company goes bankrupt like GM.
9. Get more clients means what in the marketing world.
Getting more clients means their company will grow.
10. What does it mean by "spend more" in the marketing world.
Spend more means that you encourage your consumer to buy more of your products.
11. What is meant in marketing "Buy more often"?
You have to make a way your costemers like you and want to come back to buy your product.
12. What is meant by "hungry crowd" in marketing lingo?
A hungry crowd is a group of people that you want to focuse on selling your product to.
13. Why do people wait for solutions rather than become proactive?
They want everything to be easier.
14. What are some of the good ways to contact clients
-Email
-PR
-Advertise
-Internet
-Letters
-Social Media
-Get more buisness!
Fundemental Marketing Term Movie
1. What is the marketing mix?
Marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services, in order to help them achieve their marketing objectives.
2. What is a product in the world of marketing?
A product is the stuff your selling.
3. What are the 4 p's in marketing?
-Price
-Product
-Promotion
-Place
4. Why is location an important item in marketing?
Location is important because you have to have a place where a lot of people go to so you advertise correctly.
5. Why is the price important?
Price is important because the product has to be priced correctly and not overpriced.
6. Why is promotion mean and why is it important?
Promotion means you get to go to a higher level. When your promoted you have more power.
7. Why is the consumer more empowered in this day of buying?
The consumer can just tell other people your product sucks and give you bad publicity.
8. What is consumer side of marketing?
The consumer side of marketing is our side the buyers.
9. What is meant by customer value?
Costumer value is what the costumer decides is a reseanable amout of money to pay.
10. Why is communication about your product very important?
Communication is super important because it helps you advertise as well.
11. What is meant by positioning and targeting as it relates to a product?
This means you have a group of people that are your main foucus in trying to sell this product.
12. What is value proposition?
A value proportion is the amout the product you are getting cost or is worth.
13. What is demographic segmentation?
Market segmentation based on differences in demographic factors (which normally match consumer wants and needs) of different groups of consumers. It is one of the five common segmentation strategies, and aims to define specific niches that require custom-tailored promotion.
15. What is meant by expanding your reach with a product?
Expanding itt means you have advertising everywhere.
16. Why would you want to target gender and ages?
You want to target the right age group and the right gender you product will benifit the most out of it.
17. What is dimension?
Dimension is a proportion.
18. What is a market segment?
A market segment is a marketing time.
19. Why is it important to research who will buy your product?
Its important to research who will buy your product because you will know who to promote your stuff to.
Cute Little Movie
1. In the beginning of this movie what is the movie trying to say? What is the message?
2. What is a USP?
United States Pharmacopeia.
3. What is meant by one by one recommendations?
4. What is meant by mass media dominance?
5. In 1960 there were only 3 TV stations. What was the % of people who got the message?
6. When you observed the product logs in the movie write down 5 of the logo's you saw?
7. What makes you accept the advising? give me 3 reason why you would believe an advertisement.
8. What is the COMM's principle?
9. When this little movie switched from the change in times of marketing explain the words that were seen on this video.
a. mobility
b. individualism
c. WWW
d. convergence
e. globalization
f. global dominance
10. What % of people feel bombarded by advertising?
11. What is the % of German products that flop?
12. What is meant by exchangeable brands?
13. What is complex reach?
14. What is social network?
The Life Cycle of a product.
1,. What is meant by life cycle of a product?
2. What is meant by "introduction" into the market?
3. What is meant by "Sales and revenue"?
4. What is meant by product development?
5. What is meant by grown or maturity?
6. Why is it that sometimes when a product reaches it maturity it is on the decline?
7. What is meant by brief maturity?
8. The life of a product depends on the type of product, the levels of competition, and __.
9. Why would develop and research of a product cost a lot of money?
10. Why would lack of money cause cash flow problems? What does this mean?
11. What is meant by introduction of a product?
12. What is a promotion?
13. How would you increase sales of a product?
14. Why is it important to have enough revenue to cover cost?
15. Why would growth be important for a product?
16. Why would composity be important to a product?
17. Why would the unit cost of a product be important?
18. Why would competition be bad or good for a product?
19. What happens when a product sees a decline in sales?
20. Why would a company withdraw a product?
21. What is an extension strategies?
22. List 5 ways that Kellogg could have an extension strategies.
23. Why would lower prices make it seem like the quality was lowered also?
24. Why would a company use sales promotion to help sell a product?
25. Why is Kellogg selling granola bars now?
26. If you could use baby lotion on a grown person what would this do to your product?
27. What is meant by determision?
Apple Corporations and the how the world see's them.
1. What is meant by insatendential brand location?
2. Draw3 brand logos? Do not look for them but just use your head and memory!
Vans-Logo.jpg image by satelliteskate
3. Do you think Apple Corporation is a innovator?
4. How important is product placement?
5. How important is it to have a WEB page for your product?
6. What is another company that you feel is excellent? Why?
1. Why did GM get a handout from the US government?
Because they were bankrupt.
2. What were some of the problems that GM had that made them go into bankruptcy?
They borrowed a lot of money and now they have no way of paying it back.
3. What is meant by product focused?
Accounting is what product focused is.
4. If you build it they will buy it has been GM's theory. Has it worked for sales. Yes it has their busness was well known but it didnt really work out at the end.
5. Does GM cars hold their value? Would you want a car that holds it's value? They hold no value. No i wouldnt.
6. What is meant by "NO value"?
No value means their cars arent worth anything they opperate very poorly.
7. What is meant by poor marketing?
Poor marketing is when they dont advertise very well.
8. What is meant by ostrich marketing?
Ostrich marketing is when the company goes bankrupt like GM.
9. Get more clients means what in the marketing world.
Getting more clients means their company will grow.
10. What does it mean by "spend more" in the marketing world.
Spend more means that you encourage your consumer to buy more of your products.
11. What is meant in marketing "Buy more often"?
You have to make a way your costemers like you and want to come back to buy your product.
12. What is meant by "hungry crowd" in marketing lingo?
A hungry crowd is a group of people that you want to focuse on selling your product to.
13. Why do people wait for solutions rather than become proactive?
They want everything to be easier.
14. What are some of the good ways to contact clients
-Email
-PR
-Advertise
-Internet
-Letters
-Social Media
-Get more buisness!
Fundemental Marketing Term Movie
1. What is the marketing mix?
Marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services, in order to help them achieve their marketing objectives.
2. What is a product in the world of marketing?
A product is the stuff your selling.
3. What are the 4 p's in marketing?
-Price
-Product
-Promotion
-Place
4. Why is location an important item in marketing?
Location is important because you have to have a place where a lot of people go to so you advertise correctly.
5. Why is the price important?
Price is important because the product has to be priced correctly and not overpriced.
6. Why is promotion mean and why is it important?
Promotion means you get to go to a higher level. When your promoted you have more power.
7. Why is the consumer more empowered in this day of buying?
The consumer can just tell other people your product sucks and give you bad publicity.
8. What is consumer side of marketing?
The consumer side of marketing is our side the buyers.
9. What is meant by customer value?
Costumer value is what the costumer decides is a reseanable amout of money to pay.
10. Why is communication about your product very important?
Communication is super important because it helps you advertise as well.
11. What is meant by positioning and targeting as it relates to a product?
This means you have a group of people that are your main foucus in trying to sell this product.
12. What is value proposition?
A value proportion is the amout the product you are getting cost or is worth.
13. What is demographic segmentation?
Market segmentation based on differences in demographic factors (which normally match consumer wants and needs) of different groups of consumers. It is one of the five common segmentation strategies, and aims to define specific niches that require custom-tailored promotion.
15. What is meant by expanding your reach with a product?
Expanding itt means you have advertising everywhere.
16. Why would you want to target gender and ages?
You want to target the right age group and the right gender you product will benifit the most out of it.
17. What is dimension?
Dimension is a proportion.
18. What is a market segment?
A market segment is a marketing time.
19. Why is it important to research who will buy your product?
Its important to research who will buy your product because you will know who to promote your stuff to.
Cute Little Movie
1. In the beginning of this movie what is the movie trying to say? What is the message?
2. What is a USP?
United States Pharmacopeia.
3. What is meant by one by one recommendations?
4. What is meant by mass media dominance?
5. In 1960 there were only 3 TV stations. What was the % of people who got the message?
6. When you observed the product logs in the movie write down 5 of the logo's you saw?
7. What makes you accept the advising? give me 3 reason why you would believe an advertisement.
8. What is the COMM's principle?
9. When this little movie switched from the change in times of marketing explain the words that were seen on this video.
a. mobility
b. individualism
c. WWW
d. convergence
e. globalization
f. global dominance
10. What % of people feel bombarded by advertising?
11. What is the % of German products that flop?
12. What is meant by exchangeable brands?
13. What is complex reach?
14. What is social network?
The Life Cycle of a product.
1,. What is meant by life cycle of a product?
2. What is meant by "introduction" into the market?
3. What is meant by "Sales and revenue"?
4. What is meant by product development?
5. What is meant by grown or maturity?
6. Why is it that sometimes when a product reaches it maturity it is on the decline?
7. What is meant by brief maturity?
8. The life of a product depends on the type of product, the levels of competition, and __.
9. Why would develop and research of a product cost a lot of money?
10. Why would lack of money cause cash flow problems? What does this mean?
11. What is meant by introduction of a product?
12. What is a promotion?
13. How would you increase sales of a product?
14. Why is it important to have enough revenue to cover cost?
15. Why would growth be important for a product?
16. Why would composity be important to a product?
17. Why would the unit cost of a product be important?
18. Why would competition be bad or good for a product?
19. What happens when a product sees a decline in sales?
20. Why would a company withdraw a product?
21. What is an extension strategies?
22. List 5 ways that Kellogg could have an extension strategies.
23. Why would lower prices make it seem like the quality was lowered also?
24. Why would a company use sales promotion to help sell a product?
25. Why is Kellogg selling granola bars now?
26. If you could use baby lotion on a grown person what would this do to your product?
27. What is meant by determision?
Apple Corporations and the how the world see's them.
1. What is meant by insatendential brand location?
2. Draw3 brand logos? Do not look for them but just use your head and memory!
3. Do you think Apple Corporation is a innovator?
4. How important is product placement?
5. How important is it to have a WEB page for your product?
6. What is another company that you feel is excellent? Why?