Brand identity- A brand is a name or trademark connected with a product or producer.

Banner ad- a form of advertising on the World Wide Web.
Circulation- an act or instance of circulating, moving in a circle or circuit, or flowing.

Cost per inquiry- The cost of getting one person to inquire about your product or service. This is a standard used in direct response advertising.

Brand image - The impression held by consumers about a specific brands product or service.
Banner ad
Direct mail- mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors.
Macro marketing- Macromarketing addresses big/important issues at the nexus of marketing and society
direct marketing- marketing direct to the consumer, as by direct mail or coupon advertising.
target marketing- A target market is the market segment which a particular product is marketed to
marketing- the act of buying or selling in a market.
advertising- the profession of planning, designing, and writing advertisements.
brand- a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
launch- to start (a person) on a course, career, etc
consumer- a person or thing that consumes.
market research- the gathering and studying of data relating to consumer preferences, purchasing power, etc., esp. prior to introducing a product on the market.
public relations- the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.
campaign- a systematic course of aggressive activities for some specific purpose: a sales campaign
position- condition with reference to place; location; situation.


1. Why would this help you when you do your research?
it will help us get information needed for our company.
2. Why is it important to minimize time by have a excellent search engine?
You will find it helpfull because you can have enough time to do other things.
3. Do you believe everything on the internet? How should you double check the information to verify the internets accuarcy?
No i dont believe everything on the internet. Some of the stuff ont there is not always acurate. To verify your research just look at the source or find a book.